SalesBlue
AI SalesTechAn AI Sales-as-a-Service platform that monetizes large customer databases in the insurance sector through affinity and bancassurance channels. The platform combines intelligent orchestration with omnichannel execution and a business model mainly based on success fees.
The Challenge
Large enterprises like banks, telcos, and insurers own massive customer databases but monetize them inefficiently due to fragmented operations, lack of real-time orchestration, and weak attribution. Managing outbound campaigns at scale with human agents is costly and difficult to optimize, leading to high acquisition costs and elevated churn rates.
The Solution
The platform (Onyx) functions as a Revenue Command Center that ingests data, decides the Next Best Action using AI, executes through omnichannel paths (voice, WhatsApp, SMS), and continuously optimizes in a closed-loop system. It orchestrates end-to-end sales processes using a hybrid model of human operators and AI voice agents capable of handling up to 15 simultaneous lines.
Why We Invested
"SalesBlue presents a compelling vertical AI application addressing high operational friction in a massive USD 2 trillion global insurance distribution market. The company shows early enterprise traction with top-tier accounts, validated performance metrics (+18% conversion lift), and an aligned success-fee model that lowers entry barriers. Its automated infrastructure generates a robust data moat and highly profitable unit economics as accounts mature."
Founders
- Luis Nieto
- Gabriel Murias